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Virtual Cocktail Event

Strategy 

When working with Woman- Founded, boutique Mezcal brand, Dona Vega, it was our main priority that their clients remained engaged and connected during a global Pandemic. The goal to connect, inspire, & educate was brought to life with a Virtual Cocktail Class and live mixology demonstration. Guests were invited to learn how to make this summer's trendy cocktail, a Doña Vega Mezcal Paloma. An easy to follow recipe was provided and guests were directed to local distributors to drive sales.

This virtual event was a win for all as it allowed guests to connect to the feeling of being back in their favorite restaurants, and allowed Doña Vega to step into leadership in their community by partnering with out of work bartenders during a Pandemic.

Virtual Event  

New York + LA +  Aspen

June 2020

Photos courtesy of Doña Vega

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